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Sigi's Place Shuts Down

The store had only been open for about a year.

There’s one less place to shop in downtown New Port Richey.

Sigi’s Place, which sold secondhand clothing, has closed its doors after a little less than a year in business. Joseph Sigismondi, the owner, announced last week the closure of the 6214 Grand Blvd. store.

Sigismondi, a Hudson resident, worked for years as a security guard before opening the store.

Things "didn't work out" at the location, Sigismondi told people on his Facebook page. He said to Patch he couldn't afford to keep the business open.

"Thank you to everyone who has been a customer over this past year and to all of you who help spread the word,” Sigismondi said on Facebook. “Take care and God bless.”

What business do you think could work at this location? What do you think needs to be done to make a new business thrive downtown?

terri January 23, 2013 at 01:47 PM
Sad....I live on Old Main St, and I never even knew this was there. Probably passed it all the time. Sorry! :/
Jennifer Eichenberger January 23, 2013 at 01:57 PM
Here is the problem with downtown...no one has ever heard the word marketing. The downtown businesses don't work together to cross market their businesses (such as, give a 10% discount to people who eat at Beef n Ale, Vincenzos, etc. and the other way around--someone who buys $25 worth of goods at Sigi's gets 10% off at local restaurants). Have sidewalk sales during 1st Friday and other events. Number one, you have to get traffic there. Number two, marketing is key. Simply having a facebook presence is not enough. You have to use it wisely. These businesses cannot survive by simply opening their doors or word of mouth.
Bob Langford January 23, 2013 at 02:59 PM
Jennifer is right on point with her comment!
Donna Scott January 24, 2013 at 02:27 AM
Jennifer your ideas are good.. His store was on Grand, and was right in front of Down Town events and both parades. He even had a teen dressed with a funny hat dance around busy Grand and stand on the corner of Grand and Main holding signs about the place. I have a business in same building. People just dont shop down town. The night life is good, to a point. We have a hair salon, most people find it easier to stop into the local strip mall to a Super Cuts than stop in a salon off Main. I go to walmart or home depot , its easier...
Rob Marlowe January 24, 2013 at 11:35 AM
I don't believe it is so much that the downtown business owners won't work together as it is that nobody has pushed the idea. Organizing the downtown businesses owners to do cooperative marketing is a bit like trying to herd cats. There have been some efforts, such as the Greater New Port Richey Main Street's Business Owners Association, but the efforts need someone with the time to push the group to adopt a specific plan of attack. I've been thinking about doing something along the lines of what Jennifer suggested for folks who come downtown to my store and make a purchase, but fighting the day to day brush fires always seems to get in the way of the strategic planning I need to do to get the project off the ground.
Brian January 24, 2013 at 11:36 AM
How about putting a,dancing bear on main street to advertise???
Lia Gallegos January 24, 2013 at 03:45 PM
Marketing has changed dramatically in the last ten years, you can't just put out a shingle and run a few ads and expect to survive. Consumers expect more from the businesses they patronize than just "being available". People want an experience, they want to engage with businesses, feel like they have a report with the owners and that they play an important part in the success of that business. Business owners, especially smaller businesses with one or two owners, have a big challenge ahead of them because all of that engagement takes time away from actually running the day to day business. But, if you want to survive, you need to find a way. Perhaps a cohesive marketing plan headed up by a single entity like Main Street, with the *active cooperation of the downtown businesses* (all of them, bars included), to develop an identity that grabs people's attention and makes them want to be part of the experience would help alleviate some of that drain on independent business owners. Side note: All of the "don't park here or this business will have you towed" signs are not helping to create a very inviting or fun experience for visitors. Come on people really, play nice. We're all in this together.
Jennifer Eichenberger January 24, 2013 at 03:58 PM
I don't understand the sign waving. I would really like to see statistics to show that it actually brings people into a business. Just because "everyone is doing it" does not mean it works. First, it is hard to read a sign that is being thrown around and twirled. Second, yes, it has been proven through study after study that movement catches the eye, but I can't imagine that everyman is riding down 19, sees a twirly sign for "cash for gold" or a car lot and says to him or herself, you know, I was not planning to sell my gold or buy a car, but that twirly sign has convinced me. I have to imagine it works no better than the blow up godzillas or other silly gimmicks do. I agree with Lia. I hope anyone who is paying for these things is doing some research because you could be better spending our money on advertising that works. Nowadays, there is A LOT of competition since you can order anything you want on the internet and have it delivered to your house. There has to be a REASON to get in your car, drive downtown and walk into a store. It takes so much more work and effort than it ever has, and having a fun, hip, well-rounded downtown area, with easy, cheap parking and lots of diverse and interesting things to do would help. I am not sure what the main street org actually does, but I have not seen a vital Main Street since I moved here three years ago. There must be a solution--look to successful small downtowns and study their models.

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